The Business Breakthrough That Was Hiding in Plain Sight -From Information Overload to Niche Clarity

I heard the "riches are the niches" SO many times that I disregarded this common business wisdom.

This is a disturbing symptom of the information overload world we live in. 

Every answer to every question we thought of and had never thought of is being dropped right on our virtual doorstep. Business nuggets are being thrown at us on a daily basis and it’s so overwhelming that we run for cover. 

If someone had told me this two decades ago, that I would be turning my mind off from information that could change the game for me, I would have thought they were going around selling people nightmares. 

It is a blessed time to start and run a business! 

2 X Sales Letter Templates For Christian Business Coaches & Consultants

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If we can manage the information overload, and develop a needs versus wants 1st line to information and execution, it will only be uphill from here. 

The only problem is that sometimes we don’t know what we need. 

I’ve been there! Here I was struggling while being told over and over again everywhere I looked to find my niche.  

And I just kept diving into the new and most complicated ways to achieve business success. I was having a great time knowing all the new tech, methods, and books, until I wasn’t. 

All the while trying to reinvent the wheel, unsuccessfully. 

Please don't do that!

There is nothing new under the sun.

The needs of people have not changed. The way they view their needs has changed.

Foundational business principles remain applicable today. 

“The more things change, the more they remain the same” ~ Anonymous 

I focused on the razzle-dazzle and figuratively threw the baby out with the bathwater by ignoring that business wisdom. 

Am I alone there?

Where I could have tweaked my approach, message, wardrobe ... to match how people think about their needs today. Increasing relevance while building a strong foundation. I built the right information at the wrong time. 

Castles in the air?

Here’s what I learnt in retrospect:

🎯A profitable niche shouldn't be like looking for a needle in a haystack.

It should be apparent!

📌A real problem. The desperate need for a solution. An underserved or overlooked group.

There is a starving crowd in the marketplace—people who have settled for a solution that doesn’t entirely solve their problem. 

Reflect on the billion-dollar startups that have taken over niches.

Curvy women weaning one-size-fits-all jeans = Good American. Needless to say they took over a niche that was once served by prominent hip hop moguls IYKYK. 

Women of color mixing their own foundations to make the perfect skin shade = Fenty Beauty

Diabetics enduring tasteless snacks. Women wearing uncomfortable shoes. Women of color using hair products they had to add some oil to. Women wearing shoes that hurt but look good. The list is endless. 

The service-based and digital product businesses are no different. Fitness for women with chronic back pain. Makeup tutorials for the totally clueless mom who wants to feel good again. 

People often say to find a “profitable niche”, which stops most people in their tracks. 

Here’s another perspective: if the reward or result is precisely what your target buyer needs, they will find a way. 

How often have you paid for something you couldn’t reasonably afford but knew you could not live another day without? -**This is not sound financial advice** 

🎯Validate the buying power of that underserved buyer by making them an offer they can’t resist. 

If you can serve them at the highest level, provide them with a solution that makes them wonder, "Why didn’t I think of this?" It’s a no-brainer $ale. 🤑

Then, the business goal is to become world famous in that under-served niche. 

If the evidence has passed your interrogation test, I think it’s fair to say The Riches Are In the Niches 🚀. 

Stay blessed,

Business Communication Strategist

P.S. If you’re drowning in those business nuggets, I’d suggest you listen to this interview with tech & innovation expert on The Lessons of Entrepreneurship Podcast, West Stringfellow on the process of collecting ideas to ignite innovation.

P.S.S. If you love what we're serving here at the Faith & Biz Blog, please share with your biz bestie and have more conversations around these principles and ideas to bring more inspiration to your entrepreneurship journeys.