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AI is a game-changer, offering a wealth of opportunities and efficiencies that can propel your business forward.
Starting a business is getting easier and easier!
The best thing to come out of the internet is the democratisation of opportunity. The middleman in most industries has been cut out. We all have a chance to reach our target clients directly.
The next big thing of our lifetime has become mainstream: Artificial Intelligence (AI).
These two technological advancements, the internet and AI, have opened up new business opportunities and significantly accelerated the speed of getting things done. This increased efficiency is a critical advantage in the pace of work and modern business.
What does this mean for new entrepreneurs and small business owners?
Use AI as your 1st Virtual Assistant (VA)
📌 Use AI to create more time to do the tasks that move the needle in your business.
There are so many repetitive, time-consuming tasks critical to running a business successfully that we no longer need to do from scratch.
For example, business owners must create content to market their business. This can be a significant drain on time and a rabbit hole for creative types (I know🤚🏾😅). Using AI, we can narrow down the topics that would interest our target client.
The key to using AI effectively is being as specific and clear as possible in the prompt. It's just like having a VA. They need to know precisely what you want them to do and the outcome you expect to execute their responsibilities effectively.
❌ AI prompt mistake : Provide a list of topics that interest female business owners.
✅ A more effective AI prompt: I own an online business that sells social media services to Christian businesswomen and would like to create a series of content that leads from why they need my services and how I can help them achieve greater visibility and profitability. Provide 20 content ideas with a hook and headline for each.
Once the AI has done its thing, we add the pizazz 🌟.
🚨 Please do not copy and paste AI content. It often reads like it was written by a machine rather than a human. As you remember from the free Elevate & Leverage Training, every time we get the attention of our target client, we have a chance to differentiate—to sell what makes us different from everyone else doing what we do.
Everyone says the markets are saturated; saturation is not the problem, but lack of differentiation is.
Use AI To Make Strategy The Focus
📌 Use AI to make business improvement decisions
Now that we've reduced the time spent running our business, we can work on our business. This is HUGE! We often lose out on maxing out the potential of our businesses because we're so busy being employee number 1 that we never get the time to be the business owner.
Where's the business visionary? What's the strategic direction?
We need to constantly think and execute on these things in order to stay competitive, create something relevant and exciting, and remain on the pulse of how our target client's problem-solution equation is changing.
🎯 There's always a better way!
For example, we can use AI to do the beginning legwork of your market research and then use your time to analyse the research for ideas, improvements, and opportunities to execute in your business.
❌ AI prompt mistake: What new opportunities exist for business coaches for women starting out in business?
✅ A more effective AI prompt: I am a business coach for women starting out in business. I provide group and individual coaching sessions geared at helping women step into the role of business owners more confidently. What are the top searched questions by women who match my target client? Please provide me with 50 questions. Are there any cultural shifts in taste and lifestyle for women living in the US that would impact my target client? Please provide me with 20 possibilities.
This provides a skeleton of information that we can use to identify more ideas and opportunities to serve our target clients in a better way.
"Good fortune is what happens when opportunity meets with planning.” – Thomas Edison
Where should we focus our new-found time that using AI has created?
Process improvement
We put off so many tasks that would make the way do business smoother for us and our clients. All those files that seem to be a nightmare to find, all the tasks that do the same thing, and the contacts we meant to connect with about doing business or potential collaborations.
📍So much potential slips through our fingers because of being WAY TOO busy.
If we organise all aspects of our business for simplicity and effectiveness, we will gain speed.
Speed is a business accelerant like no other.
Product/Service enhancement
These are the daily thoughts of an entrepreneur and small business owner:
How can we improve the outcome we provide for our target client?
What really matters to our target clients?
How can we provide leaps in value with no additional cost? (This is a concept from the business classic Blue Ocean Strategy. Listen to our podcast on the book for more ideas.)
Ask them. Create a survey with a gift for taking the time to complete it.
Customer experience
We can create an unforgettable experience for our clients from beginning to end. I'm a passionate advocate for creating a white glove service for your clients. Use AI to be more human in your business (Satya Nadella).
This doesn't always require more money; it can be as simple as collaborating with another business that offers the next logical step for your client as part of your offer. The other business gains a hot lead, and you get to over-deliver in value for your client.
My daily mantra for small business owners:
Elevate & Leverage
It's essential to embrace change; those who are quick to adopt new technologies are rewarded with a significant leap forward, creating a gap their peers in the business may never close.
Be a 1st mover.
Be shrewd.
Use things and love people - anonymous.
God is love.
Stay blessed,
P.S. If you missed the free training on developing the media side of your business, watch it here :
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