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Why 2025 Is the Year of Content Marketing—and How to Own It
I'm making some bold predictions on the direction of digital marketing in 2025, which I’ll be sharing more details in upcoming newsletters—subscribe now to stay in the loop, it’s free!
The social media streets are getting louder daily (you've felt it already!). The Ads, DM messages, reels, emails ... it's non-stop.
How is any of this good news for you?
A combination of factors has created the perfect opportunity for small business owners, aspiring influencers, and established entrepreneurs.
The evidence is out!
Content marketing is highly effective and requires no money to get started. If you have a phone, you can and should be marketing yourself.
As the world's economies get tougher, people are more cautious about how they spend their hard-earned money -- they're not betting on a stranger with a glossy ad. If they don't know you, SCROLL, they're not waiting around for your well-crafted sales pitch.
Other business owners are looking for business leaders with the expertise to get them to the next level - AND they are ready to pay to play .
University degrees have lost their lustre -- millennials want to learn while they earn in their businesses. It's the age of being your own apprentice and taking life by the horns
(a little dramatic sounding, but ask a 20-something internet millionaire).
The fantastic news is the demand is growing for niche small businesses, experts, influencers, and thought leaders; here's the caveat -- for those who can put in the time to get great at content marketing!
All marketing is not created equal.
Mindset shift #1: Fall in love marketing your business!
Mindset shift #2: Become obsessed with getting your people results.
Mindset shift #3: Get comfortable making your offer.
These three decisions will separate you from the crowd.
"Marketing is the transfer of enthusiasm." ~ Anonymous
The challenge with marketing for most entrepreneurs is that you need to make that sale like yesterday. I know, I've camped out in that park before, and it's a tough place to be -- but trust the process.
Ask yourself this: Am I selling something my target client desperately needs?
If the answer is a bold YESSSS, you will make the sales.
Keep marketing yourself and asking for the sale.
Do your people know you have what they desperately need?
Ditch the transactional efforts and start building relationships. While other businesses are sending out automated emails, do the opposite.
Talk to more of your ideal clients.
Every day, have a conversation with XX number of people. Put it on your calendar. Right now, block out that time.
Business is about relationships.
Be memorable.
Create some thought leadership around what you do. What's your opinion? What makes you different?
Ditch the vanity metrics race.
I know checking likes and shares is an addictive habit, but shrug it off because being metrics-driven ironically leads to metrics of no real value.
What do I mean by that?
Consider this: you're talking to your friend about what they need to do to get the results they're after.
Perhaps this friend is looking to lose some weight, and you're in the fitness biz.
... And because you're talking to this 1 person, you can tailor your words to their unique situation.
You have considered that they have a dog, which means they have to take a walk every morning and evening.
It's to their benefit to persuade them to turn that daily dog walking into a power walk, let's say, by adding some dumbbells and leg weights (just go with the flow I'm on) that you have available for them to purchase with ease right away.
You've provided a custom solution.
Now, let's say you meet 50 people who also want to achieve their fitness goals. To accommodate all 50 people, your advice must be general.
Some may have a dog, some may not, some may love to walk, others may not.
The larger the crowd you're speaking to, the more ... and more general your advice gets (to accommodate everyone, right?)
Until it becomes general knowledge.
Who is paying for general knowledge?
No one (in their right mind)!!!
People will happily exchange their hard-earned money for the insights, wisdom, and expertise they need from someone they have developed an affinity for.
They like your personality, you know your stuff, you pass the unknown scammer test, and you've made an offer they can't resist.
That's all you're doing with your marketing.
As more people jump at the opportunity for content marketing, it's got to feel less like "marketing" and more like a conversation with a friend (at scale).
Here’s My Strategy:
Spend 80% of your time sharing your knowledge and insight, and the other 20% engaging directly with your audience. Hold the mic, but stay close to your ideal client crowd.
2025 is set to be an exciting time for digital marketing—lean in, connect with your audience, and make it a year of growth.
At a tactical level, spend less time on the structure of the content (shop our templates -- they're designed for this purpose) and focus on sharing your profound insights.
The future is bright for those willing to adapt to the times.
Stay blessed!
P.S. If you love what we're serving here at the Faith & Biz Blog, please share with your biz bestie and have more conversations around these principles and ideas. What's better than a business conversation?! Bring more inspiration to your entrepreneurship journey.
P.S.S. Free training on elevating and leveraging your social media presence as a small business owner. If you find it helpful, please leave a comment.
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